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Privacy Policy

Last updated: February 16, 2026

1. Scope & Applicability

This Privacy Policy describes how Helwig Labs LLC, doing business as Ima Yoga Fitness® (“Company,” “we,” “us,” or “our”), collects, uses, shares, and protects personal information when you visit ImaYogaFitness.com, purchase products, or interact with our services.

2. Categories of Personal Information We Collect

We may collect the following categories of personal information:

  • Identifiers – Name, email address, phone number, shipping and billing address
  • Commercial Information – Products purchased, order history
  • Payment Information – Payment details processed securely through third-party payment processors
  • Internet or Device Information – IP address, browser type, device identifiers
  • Usage Data – Pages visited, time spent, referring website
  • Marketing Data – Email preferences, promotional interactions

We do not knowingly collect sensitive personal information beyond what is necessary to process transactions.

3. How We Collect Information

We collect personal information:

  • Directly from you (checkout forms, contact forms)
  • Automatically through cookies and tracking technologies
  • From third-party service providers such as payment processors

4. How We Use Personal Information

We use collected information to:

  •  Process and fulfill orders
  • Provide customer service
  • Send transactional communications
  • Prevent fraud
  • Improve website performance
  • Conduct marketing and advertising
  • Comply with legal obligations

5. Google reCAPTCHA

We use Google reCAPTCHA to prevent spam and abuse. Google’s Privacy Policy and Terms apply. reCAPTCHA may collect device and behavioral data to assess interactions.

6. Information Sharing

We do not sell personal information.

We may share information with:

  • Payment processors
  • Shipping and fulfillment partners
  • Advertising and analytics providers
  • Affiliate platforms
  • Legal authorities when required

6.1 Payment Processing

We share necessary personal and transaction information with third-party payment processors (such as PayPal, Stripe, Apple Pay, and credit card networks) solely for the purpose of processing payments, preventing fraud, and complying with legal obligations.

These providers handle your payment information in accordance with their own privacy policies and security standards

7. Advertising & Analytics Disclosure

We may use third-party analytics and advertising tools, including but not limited to Google Analytics, Google Ads conversion tracking, and Microsoft Advertising tools. These tools may use cookies, pixels, or similar technologies to collect information about your interactions with our Website.

This information may be used to deliver targeted advertising and measure campaign effectiveness.

We do not sell personal information for monetary compensation. However, certain data sharing for advertising purposes may be considered “sharing” under applicable state privacy laws.

7.1 Email Marketing Terms

Ima Yoga Fitness® may send promotional emails to users who voluntarily provide their email address and consent to receive marketing communications.

Consent & Opt-In

  • Email marketing messages are sent only to users who have affirmatively opted in through website forms, checkout, promotional sign-ups, or similar mechanisms.
  • Users may opt out at any time by clicking the “Unsubscribe” link located at the bottom of any marketing email.

Message Content
Marketing emails may include:

  • Promotions and discounts
  • Product launches
  • Educational content
  • Cart reminders
  • Limited-time offers

Unsubscribe Processing

  • Unsubscribe requests are processed within 10 business days in compliance with the CAN-SPAM Act.
  • Once unsubscribed, users will no longer receive promotional emails but may still receive transactional communications related to purchases.

Ima Yoga Fitness® does not sell or rent email lists to third parties.

7.2 SMS/Text Messaging Terms (TCPA)

By voluntarily providing a mobile phone number and checking an unchecked opt-in box, users consent to receive recurring automated marketing text messages from Ima Yoga Fitness®.

Consent is:

  • Not required as a condition of purchase
  • Given voluntarily
  • Documented and stored securely

Message Frequency
Message frequency varies based on promotions and campaigns.

Message & Data Rates
Standard message and data rates may apply depending on the user’s mobile carrier.

Opt-Out
Users may opt out at any time by replying:
STOP to cancel
HELP for assistance

Opt-out requests are processed immediately.

Carrier Liability
Mobile carriers are not liable for delayed or undelivered messages.

7.3 Consent Language Standards

Ima Yoga Fitness® follows clear and conspicuous consent standards in all advertising and data collection practices.

We do not:

  • Use pre-checked consent boxes
  • Bundle marketing consent with required transactional consent
  • Use deceptive or misleading opt-in language

All consent mechanisms:

  • Clearly describe the type of communication
  • Identify Ima Yoga Fitness® as the sender
  • Link to this Privacy Policy

Where required by law, we use double opt-in verification.

7.4 Affiliate Disclosure (FTC)

Ima Yoga Fitness® may participate in affiliate marketing programs, including but not limited to programs operated by:

  • Amazon.com
  • Other third-party marketplaces or referral networks

When users click affiliate links and make purchases, we may earn a commission at no additional cost to the customer.

Affiliate relationships:

  • Do not influence product pricing
  • Do not alter product availability
  • Are disclosed clearly in compliance with FTC Endorsement Guidelines

Affiliate links are clearly identified where required.

7.5 Influencer & Endorsement Disclosure Requirements

Ima Yoga Fitness® may collaborate with influencers, brand ambassadors, and content creators.

All paid or compensated endorsements must comply with FTC disclosure requirements and include clear disclosures such as:

  • “Ad”
  • “Sponsored”
  • “Paid Partnership”
  • “Gifted”
  • “Ima Yoga Fitness Partner”

We require all influencers and partners to:

  • Disclose material connections clearly and conspicuously
  • Avoid deceptive claims
  • Avoid unverified health or performance claims

Failure to comply may result in termination of the partnership.

7.6 Financial Incentive Disclosure (Email & Discount Programs)

Ima Yoga Fitness® may offer financial incentives such as:

  • Discount codes
  • Promotional coupons
  • Early access offers
  • Entry into giveaways

In exchange for:

  • Email subscription
  • SMS subscription
  • Account creation

Material Terms of Incentive

  • The value of the incentive is reasonably related to the value of the personal information provided.
  • Participation is voluntary.
  • Users may withdraw at any time by unsubscribing.

Withdrawal from the program may result in loss of ongoing promotional benefits.

We do not discriminate against users who choose not to participate.

7.7 Advertising Platform Transparency

Ima Yoga Fitness® uses third-party advertising platforms including:

  • Google
  • Microsoft

These platforms may use cookies, tracking pixels, and similar technologies to:

  • Deliver personalized advertisements
  • Measure campaign performance
  • Improve user experience

Users may opt out of personalized advertising through:

  • Google Ads Settings
  • Microsoft Ad Settings
  • Device privacy controls

For more information on cookies and tracking technologies, please see our Cookie Policy section above.

8. Cookies & Tracking Technologies

We use the following types of cookies:

  • Essential Cookies – Required for website functionality
  • Analytics Cookies – Help us understand site performance
  • Advertising Cookies – Used to deliver relevant ads
  • Functionality Cookies – Remember preferences

You may manage cookies through your browser settings or via our cookie consent banner.

9. Consumer Privacy Rights (U.S.)

Depending on your state of residence, you may have the right to:

  • Request access to your personal information
  • Request deletion
  • Request correction
  • Opt out of targeted advertising or data sharing
  • Appeal a denied request

To exercise your rights, contact Support@ImaYogaFitness.com

10. Canadian Privacy Rights (PIPEDA)

Canadian residents may request access to or correction of their personal information and may withdraw consent where permitted by law.

11. Cross-Boarder Data Transfer

Personal information may be processed and stored in the United States or other jurisdictions where our service providers operate. By using our Website, you consent to such transfers.

12. Data Retention

We retain personal information only as long as necessary to fulfill the purposes described in this Policy, comply with legal obligations, resolve disputes, and enforce agreements

13. Data Security

We implement commercially reasonable administrative, technical, and physical safeguards to protect personal information. However, no method of transmission over the Internet is 100% secure.

14. Children’s Privacy (COPPA)

Our Website is not directed to children under 13. We do not knowingly collect personal information from children under 13.

15. Email & SMS Marketing Compliance

You may opt out of marketing emails at any time by clicking the unsubscribe link. We comply with the CAN-SPAM Act and, where applicable, Canada’s Anti-Spam Legislation (CASL).

16. Third-Party Links

Our Website may contain links to third-party websites. We are not responsible for their privacy practices.

17. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted with a revised “Last Updated” date.

18. Contact Information

Support@ImaYogaFitness.com

Mailing Address:
Helwig Labs LLC
3050 Union Lake Rd Unit 8F No 109
Commerce Township, MI 48382
United States